Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

A) Google Analytics Benchmarking Service
B) Website Optimizer
C) Google Analytics
D) Google AdWords

2. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Dimensions and Metrics
B) Views and Visitors
C) Views and Reports
D) Metrics and Facets

3. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
B) Jane should actually use Google Analytics for this task.
C) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
D) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."

4. You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

A) This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
B) This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.
C) This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.
D) This report generates statistics for your entire account, or for a portion of your account.

5. Which of the following scripts is NOT used to tag Web Pages?

A) VB script
B) Tracking script
C) Control script
D) Conversion script

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