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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Campaign Setup and Targeting | - Audience targeting strategies
- 1. Custom segments and remarketing
- 2. Affinity and in-market audiences
- Contextual targeting
- 1. Keywords and topics targeting
- 2. Placements and exclusions
|
| Topic 2: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
- 1. Campaign objectives and use cases
- 2. How Google Display Network works
|
| Topic 3: Measurement and Performance Optimization | - Optimization techniques
- 1. Audience refinement
- 2. A/B testing
- Conversion tracking and attribution
- 1. Google Ads conversion setup
- 2. Performance analysis
|
| Topic 4: Bidding and Budgeting | - Smart bidding strategies
- 1. Target CPA and ROAS
- 2. Maximize conversions
|
| Topic 5: Ad Formats and Creative Optimization | - Responsive display ads
- 1. Best practices for creatives
- 2. Asset creation and combinations
|
Google Display Exam Practice Test Sample Questions:
Which of the following is a Google property where display ads are eligible to appear?
- A. Wonder wheel
- B. YouTube
- C. Yahoo
- D. MSN
Reveal Solution
Discussion
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
- A. 640x360
- B. 300x250
- C. 950x500
- D. 500x500
Reveal Solution
Discussion
You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
- A. Verify that your conversion code is set up correctly.
- B. Increase bidding for successful sites.
- C. Check the ad creative and the landing page to make sure they are well matched.
- D. Evaluate performance of campaign regularly.
Reveal Solution
Discussion
You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
- A. A promoted video is a video that YouTube will promote to its users.
- B. A promoted video is a paid video placement on YouTube.
- C. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
- D. The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
Reveal Solution
Discussion
Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?
- A. Ads Diagnostic tool
- B. Traffic Estimator tool
- C. Ad Planner tool
- D. Placement tool
Reveal Solution
Discussion
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