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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four ads - one for each language.
C) Create four campaigns - one for each language.
D) Create four ad groups - one for each language.

2. Which of the following tabs is used to see overall performance of a keyword?

A) Networks tab
B) Audiences tab
C) Keywords tab
D) Campaigns tab

3. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitors overview
B) Map overlay
C) Visitor trending
D) Network properties

4. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?

A) Sun-glasses
B) Sun Glasses
C) Sunglasses
D) Sun glasses

5. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Traffic
B) Return on Ad Investment
C) Return on Ad Campaign
D) Return on Ad Spend

Solutions: