Google adwords-fundamentals : Google Search Fundamentals Exam Practice Test
- Exam Code: adwords-fundamentals
- Exam Name: Google Search Fundamentals Exam Practice Test
- Updated: Aug 14, 2026
- Q & A: 160 Questions and Answers
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Google adwords-fundamentals Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Budgeting | 20% | - Cost management and ROI - Manual vs automated bidding strategies - Auction dynamics and CPC/CPM/CPA - Budget allocation and pacing |
| Topic 2: Measurement and Optimization | 20% | - Performance reports and analysis - Optimization techniques for better results - Conversion tracking setup - Key metrics: impressions, clicks, CTR, conversions |
| Topic 3: Introduction to Google Ads | 15% | - Understanding ad ranking and Quality Score - Ad policies and compliance - Value and benefits of online advertising - Google Ads ecosystem and structure |
| Topic 4: Account and Campaign Management | 25% | - Targeting: keywords, location, language, device - Ad group structure and organization - Account setup and navigation - Negative keywords and match types - Campaign types and goals |
| Topic 5: Ad Formats and Creation | 20% | - Landing page experience requirements - Ad extensions and their benefits - Writing effective ad copy - Text ads, responsive search ads |
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