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SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation : C_C4HMC92
- Exam Code: C_C4HMC92
- Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
- Updated: Jun 09, 2026
- Q & A: 123 Questions and Answers
About SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation : C_C4HMC92 Exam
SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
When you get qualified by the SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification, you can gain the necessary, inclusive knowledge to speed up your professional development. You will get more opportunity to achieve the excellent job with high salary. The better life is easy to create along with the improvement of your personal ability. While, the way to get SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is considerably difficult, you should pay more during the preparation. Now, C_C4HMC92 real practice torrent is designed to help you strengthen your technical job skills and prepare well for your SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation actual test. Our high quality C_C4HMC92 vce torrent will make it easy to understand the knowledge about real exam dumps. Now, please try our SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation real exam dumps, start building your beautiful life.
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SAP Marketing Cloud Implementation Certification Exam Details:
| Passing Score | C_C4HMC92 - 64% |
| Number of Questions | 80 |
| Exam Code | C_C4HMC92 |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
| Schedule Exam | SAP Training |
| Duration | 180 mins |
| Level | Associate |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Price | $550 (USD) |
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