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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What are the benefits of warming up an IP address?

A) Avoid IP Blacklisting
B) IPs don't work well when cold
C) Build up email reputation
D) Increase Deliverability

2. None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A) True
B) False

3. What is the expected behavior if an automation rule is NOT set to repeat?

A) The prospect can match the criteria multiple times and the action runs each time.
B) The action can only run once per day on the prospect.
C) The prospect matches the criteria once, but the action runs multiple times.
D) The prospect matches the criteria once and the action runs once.

4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A) Marketing Cloud Account Engagement only shows this information on the lead record.
B) Once converted, this information shows on the account record and not the contact.
C) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
D) The administrator needs to create lookup fields on the contact to see this from the lead.

5. How can you set a prospect's first touch campaign?

A) Using completion actions
B) Using automation rules.
C) Using segmentation rules.
D) None of the above

Solutions: