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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031
- Exam Code: 1Z1-1031
- Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
- Updated: Oct 16, 2026
- Q & A: 75 Questions and Answers
About Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031 Exam
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 2: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 3: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 4: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 5: Audience Management | - Category and taxonomy configuration - Segment creation and management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
- A. Avoid
- B. Optimize
- C. Target
- D. Buy
Correct Answer: D 🗳️
Question #2
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
- A. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
- B. Configure custom parameters to deliver data to the media execution partner
- C. Manually enter the pixel required for sending campaign data to the partner.
- D. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
- E. Create a Dynamic Synchronous container to support the transfer of data.
Correct Answer: C 🗳️
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Question #3
Describe the features of an Audience Injection App that uses SDT.
- A. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
- B. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
- C. The client shares the audience with you. This will generate an email notification that includes the audience composition.
- D. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
Correct Answer: A 🗳️
Question #4
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
- A. Select the "Disable mobile support" advanced configuration option.
- B. Click the "Mobile" configuration template.
- C. Select "Suppress cache busting" advanced configuration option.
- D. Select "Suppress multiple tagging" advanced configuration option.
- E. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
Correct Answer: D,E 🗳️
Question #5
How are look-alike models produced?
- A. They are built within the platform using logic to connect audiences.
- B. They are built by creating audiences from categories with high index values.
- C. They are built by ingesting online data from partner sites.
- D. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
- E. They are built by data partners using complex algorithms of multiple data attributes.
Correct Answer: B 🗳️
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