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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What are the primary data sources for shopper insights?

A) Retailer Loyalty
B) Retailer Loyalty Data and Syndicated Panel Data
C) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
D) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data

2. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data, Statistical Models and Machine Learning
B) Historical Data and Machine Learning
C) Statistical Models and Machine Learning
D) Historical Data and Statistical Models

3. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated Panel Data
B) Retailer Loyalty Data
C) Retailer POS Data
D) Syndicated POS Data

4. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 50%
B) 100%
C) 30%
D) 66%

5. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 75%
C) 25%
D) 60%

Solutions: