Mar 18, 2026 Detailed New AP-214 Exam Questions for Concept Clearance
AP-214 Exam Preparation Material with New AP-214 Dumps Questions.
NEW QUESTION # 16
What user permission is required to configure SSO in social studio.
- A. full user
- B. limited user
- C. Super user
- D. custom user
Answer: C
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 17
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Monthly
- B. Hourly
- C. Weekly
- D. Daily
Answer: D
NEW QUESTION # 18
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message once every week
- B. The total number of times a mobile device can receive this message during the active period
- C. The total number of times a mobile device can receive this message once every 24 hours
- D. The total number of times a mobile device can receive this message once every 72 hours
Answer: B
NEW QUESTION # 19
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
- B. EMI analyzes both batch and journey builder sends
- C. EMI pre-determines the percentage of subscribers that will unsubscribe
- D. EMI detects how quickly the message was read
- E. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
Answer: A,B,C
NEW QUESTION # 20
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
- B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
- D. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
Answer: A,C
NEW QUESTION # 21
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
Answer: B,C
NEW QUESTION # 22
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. daily
- B. monthly
- C. hourly
- D. Biweekly
Answer: A
Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
NEW QUESTION # 23
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in a week
- B. send not more than particular number of messages in a active period.
- C. send only particular number of messages in 24 hours
- D. send only particular number of messages in 72hrs
Answer: B
NEW QUESTION # 24
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Triggered
- C. Promotional
- D. Multi-step
Answer: A,B
NEW QUESTION # 25
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Region
- B. Last Name
- C. Email
- D. City
- E. Channel
Answer: A,C,D
NEW QUESTION # 26
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- C. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- D. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
Answer: B
NEW QUESTION # 27
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use Journey data and not contact data
- B. use query activity to query _ click and use contact data in journey.
- C. use journey with email activities and enagagement split activity
- D. use contact designer
Answer: A,C
NEW QUESTION # 28
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. inbox message Is replaced for users who read the first message.
- B. the inbox message is replaced for all user.
- C. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- D. the inbox message is replaced only for users who do not exist:
Answer: C
NEW QUESTION # 29
What is true about shared entry event.
- A. Yon can use filter for entry audience segregation.
- B. It cannot be modified.
- C. Data extension created by it can be modified.
Answer: A
NEW QUESTION # 30
What Einstein functionality makes predictions for email only?
- A. Einstein Scoring
- B. Einstein Engagement Frequency
- C. Einstein Copy Insights
- D. Send Time Optimization
Answer: B
NEW QUESTION # 31
Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Spelling Errors
- B. Emotional tone
- C. Phrases that spark engagement
- D. Frequently used phrases
- E. Improper punctuation
Answer: B,C,D
NEW QUESTION # 32
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