Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 19, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Reporting and analytics
  • 1. Pre-built dashboards
    • 2. Matching dashboards to reporting requirements
      - Marketing data and insights
      • 1. Surfacing marketing data across Salesforce
        • 2. Marketing performance insights
          Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
          • 1. Selecting appropriate data sources
            • 2. Adding customer data to messaging content
              - Personalization
              • 1. Repeaters
                • 2. Handlebars
                  • 3. Merge fields
                    • 4. AMPscript
                      • 5. Content variations
                        - Landing pages
                        • 1. Landing page components
                          • 2. Landing page configuration
                            - Activation templates
                            • 1. Contact point value selection
                              • 2. Activation template configuration
                                - Flow orchestration
                                • 1. Flow elements and logic
                                  • 2. Flow configuration settings
                                    • 3. Flow types
                                      • 4. Automated business processes and messaging
                                        • 5. Trigger conditions
                                          Data Modeling, Identity Resolution & Segmentation25%- Consumption and entitlements
                                          • 1. Platform usage optimization
                                            • 2. Data 360 consumption-based entitlements
                                              • 3. Marketing automation consumption
                                                - CRM data ingestion and activation
                                                • 1. Content personalization using CRM data
                                                  • 2. Audience segmentation and activation
                                                    • 3. Actionable Lists
                                                      • 4. CRM objects and records
                                                        - Identity Resolution
                                                        • 1. Identity Resolution configuration
                                                          • 2. Linking multiple data sources
                                                            • 3. Unified customer profiles
                                                              - Data 360 data model
                                                              • 1. Customer data activation
                                                                • 2. Connecting and harmonizing customer data
                                                                  • 3. Data objects and Data Model Objects
                                                                    Consent13%- Consent management concepts
                                                                    • 1. Consent and compliance requirements
                                                                      • 2. Consent in customer engagement
                                                                        - Consent data model
                                                                        • 1. Platform consent objects
                                                                          • 2. Consent preference records
                                                                            - Consent collection
                                                                            • 1. Consent banners on external pages
                                                                              • 2. Consent banners on marketing landing pages
                                                                                - Consent record management
                                                                                • 1. Managing and updating consent records
                                                                                  • 2. Creating consent records
                                                                                    Agentforce & AI Innovation11%- Predictive AI
                                                                                    • 1. Selecting appropriate predictive AI features
                                                                                      - Conversational messaging
                                                                                      • 1. Response handling
                                                                                        • 2. Customer engagement
                                                                                          • 3. Ongoing interactions across messaging channels
                                                                                            - Marketing agents
                                                                                            • 1. Content generation
                                                                                              • 2. Audience segmentation
                                                                                                • 3. Automated campaign creation
                                                                                                  Platform Setup & Governance13%- Business Units and governance
                                                                                                  • 1. Roles and Enhanced CMS Workspaces
                                                                                                    • 2. Business Unit requirements
                                                                                                      • 3. Content and user governance
                                                                                                        - Marketing Cloud Next environment setup
                                                                                                        • 1. Permission sets
                                                                                                          • 2. Data 360 provisioning
                                                                                                            • 3. Core Org Edition requirements
                                                                                                              • 4. Marketing Data Kit installation
                                                                                                                - Domain authentication and authorization
                                                                                                                • 1. Self-service domain authentication
                                                                                                                  • 2. Branded and authenticated email delivery
                                                                                                                    • 3. Domain authorization

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