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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Filter Activity
B) Random Split
C) Engagement Split
D) Decision Split

2. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Import Activity Entry Source
B) Automation Studio File Drop Starting Source
C) Automation Studio Schedule Starting Source
D) Journey Builder Fire Event Entry Source

3. Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A) Send emails to a purchased list with a request to opt-in
B) Capture email addresses through the use of browser cookies
C) Offer email opt-in when customers create an account
D) Use incentives such as a discount or free shipping to encourage opt-in

4. A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A) Undeliverable
B) Blocked Bounce
C) Hard Bounce
D) Soft Bounce

5. A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

A) Send the marketing team a link to the Subscriber Preview of the email.
B) Send to a Test Data Extension via the Send Flow.
C) Create a version of the email that does not include the unsubscribe link.
D) Deselect the option to Enable System Generated Links in the Test Send.

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