Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected]. Which email address would appear as the From Address for the automatic reply to the customer?

A) [email protected]
B) [email protected]
C) [email protected]
D) [email protected]

2. Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A) External ID
B) Contact ID
C) Individual ID
D) CampaignMember ID

3. A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response. What are two potential reasons for this unexpected response? (Choose 2 answers)

A) Next keyword was not specified on the outbound message.
B) Responses are not sent within the Conversation Window.
C) Responses are not sent within 24 hours of the outbound message.
D) Response contained "stop" in the message content.

4. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A) Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.
B) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
C) Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D) Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

5. A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

A) Replace SQL with a Filter Activity.
B) Insert a validation step that confirms imported record counts before continuing.
C) Enable Send Logging.
D) Schedule the automation twice.

Solutions: