Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant
- Exam Code: MCE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
- Updated: Oct 11, 2026
- Q & A: 101 Questions and Answers
About Salesforce MCE-Con-201 Exam
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management and Segmentation | 20% | - Data modeling
|
| Content and Messaging | 15% | - Email design and deliverability
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Discovery and Requirements | 15% | - Gather business requirements
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Send Logs
- B. Tracking Extracts
- C. Scheduled Reports
- D. Data views
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit.
NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A new Sender Authentication Package should be used for NTO.
- B. A Sender Authentication Package should be used for CloudKicks.
- C. A Private Domain should be applied to the child business unit.
- D. A Private Domain should be applied to the parent business unit.
Correct Answer: C 🗳️
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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- B. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- C. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- D. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the Contact Data View and transfer it weekly
- B. Query the Subscriber Data View and extract it weekly
- C. Schedule the Contacts Counts Standard Report
- D. Configure the Contact Extract Activity in Automation Studio
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
- A. Contact Configuration
- B. Data Relationships
- C. Entry Source Data Extension.
- D. Data Designer
Correct Answer: D 🗳️
Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).
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