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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Create a completion action on the "Request a Demo" form with the action to assign to user.
B) Export the form submission report and import, assigning to the correct user upon import.
C) Add a completion action on the form to notify Admin, who manually assigns the prospect.
D) Run an automation rule to assign based on the "Request a Demo" submission and State field.

2. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft sending more than 100,000 emails a month
B) LenoxSoft creating 20 new Engagement Programs
C) LenoxSoft sending a quarterly emails to 100,000 prospects
D) LenoxSoft's database growing by 500,000 prospects

3. How many scheduled Engagement Programs is it possible to have

A) 15
B) 3
C) 10
D) 5

4. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
C) For all prospects who have already matched, no new actions will be applied.
D) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

5. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B) Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
C) Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
D) Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Solutions: