Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage Enhanced Dynamic Content.
B) Leverage Multilingual Content Blocks.
C) Leverage templates with AMP script.

2. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Analytics Dashboard
B) Journey History
C) Email Analytics Tile

3. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Filter the .csv file before import.
B) Write a query to create a filtered data extension.
C) Create a data filter on the data extension.

4. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Leverage Social Studio to capture email addresses.
C) Create CloudPages to collect and subscribe users,

5. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

A) Replace the Schedule with File Drop and use a filename pattern
B) Replicate the automation and schedule mem to execute server eight hours
C) Implement an API to start automation with every file transfer.

Solutions: