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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A) Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
B) Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
C) Implement a mobile app so that customers can more easily purchase products to drive higher sales
D) Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
E) Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

2. An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.
What should the company do to leverage its Salesforce product suite and optimize the open rates for its post- purchase emails?

A) Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.
B) Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
C) Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-
, 2-, and 3-day Wait activity
based on open rate to optimize the additional delay for product testing.
D) Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

3. A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers

A) Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox
B) Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit
C) Use Marketing Cloud business units as testing environments
D) Run load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud

4. An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A) Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
B) Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.
C) Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
D) Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

5. A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?

A) Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.
B) Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.
C) Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.
D) Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.

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