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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) Two 'Email' activities, with the second one having a scheduled send time.
B) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
C) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
D) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.

2. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A) `IF(person.name.firstName, person.name.firstName, "Valued Customer")`
B) `person.name.firstName ? "Valued Customer"`
C) `fallback(person.name.firstName, "Valued Customer")`
D) `person.name.firstName || "Valued Customer"`

3. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?

A) The data ingestion to the profile service has a 15-minute delay.
B) The journey using the segment needs to be republished to recognize the new members.
C) The segment needs to be manually refreshed from the segment builder UI.
D) The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).

4. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
B) The journey will fail because the triggering event does not contain an email address.
C) The journey can only use the identity provided in the triggering event.
D) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.

5. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) Three treatments (A, B, C) with the audience split evenly between them.
B) Two treatments (A, B) and a control group, which will automatically receive a third version.
C) One experiment for A vs. the original, and a second experiment for B vs. C.
D) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.

Solutions: