GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Contact Human Resources for more information about the employee engagement survey and the survey results.
B) Meet with direct reports to discuss the need to make employee engagement a top priority.
C) Meet with the executive to discuss the executive's concerns more specifically.
D) Develop communication plans designed to improve employee engagement.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

3. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
B) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
C) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
D) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.

4. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) request clarification from senior management regarding the resources available to implement the plan.
C) determine which goals can be tracked on a continuous basis.
D) decide what the target audiences should do as a result of implementation of the communication plan.

5. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It builds connections and fosters collaboration.
D) It offers an online marketplace.

Solutions: